You probably already know that Ben and Jerry’s are fans of all things groovy — think Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that the company can’t wait to get into the latest food trend: cannabidiol, or CBD.
“We are open to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level,” the company announced.
Currently, the FDA prohibits adding CBD to food and beverages. But change is on the horizon with a public hearing recently for the legalization of CBD-infused foods and beverages.
“We’re doing this for our fans,” said Ben and Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.
The company said they want to use sustainably-sourced CBD from its home state of Vermont.
“After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations,” the company announced. “By using high-quality, sustainably-sourced ingredients, we support our linked prosperity model, ensuring that everyone involved with making our flavors — from the cocoa farmers to the Scoop Shop scoopers — is positively impacted. We source our brownies from Greyston Bakery, which has an innovative open-door hiring policy, and our cookie dough comes from Rhino Foods, which employs refugees and sources its dairy locally from the St. Albans Co-op.”
Want to take action for the legalization of CBD foods and beverages? Contact the FDA here to send them a comment during their open comment window, now through July 2, 2019.