CBD ice cream is possibly coming to a freezer near you || Ben and Jerry’s

Source: Ben and Jerry’s


You probably already know that Ben and Jerry’s are fans of all things groovy — think Half Baked and Dave Matthews Band Magic Brownies. So it’s no surprise that the company can’t wait to get into the latest food trend: cannabidiol, or CBD.

“We are open to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level,” the company announced.

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Currently, the FDA prohibits adding CBD to food and beverages. But change is on the horizon with a public hearing recently for the legalization of CBD-infused foods and beverages.

“We’re doing this for our fans,” said Ben and Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.

The company said they want to use sustainably-sourced CBD from its home state of Vermont.

“After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations,” the company announced. “By using high-quality, sustainably-sourced ingredients, we support our linked prosperity model, ensuring that everyone involved with making our flavors — from the cocoa farmers to the Scoop Shop scoopers — is positively impacted. We source our brownies from Greyston Bakery, which has an innovative open-door hiring policy, and our cookie dough comes from Rhino Foods, which employs refugees and sources its dairy locally from the St. Albans Co-op.”

Want to take action for the legalization of CBD foods and beverages? Contact the FDA here to send them a comment during their open comment window, now through July 2, 2019.